California State Law Essay Example for Free

California State Law Essay What Bidders Edge did may be considered as an innovation in the emerging electronic commerce industry. Linking as what was specified in the article made thinks easier for bigger websites such as e-bay to be viewed in by a lot people. Summing up the intention of Bidders Edge, we could conclude that what the company did is to provide the buyer’s the best price possible for anything that they want to buy. In the process, Bidder’s Edge would obtain choices from various auction sites which consequently included e-bay. I believe that this one mattered to e-bay not entirely on the sense that Bidders Edge would trespass per se on e-bay servers but the latter would serve as a threat for e-bay in the future. Simply put, traditional trespass involves the manipulation, distribution, or access of private data or property without the approval of its owner. In this particular case, e-bay is a public domain with open access to everyone who has internet access. On the other hand, personal property means that anything that is movable as distinguished from real estate. In the case of e-bay and Bidders Edge, the latter did request fro legal access but was denied by the former. One thing where Bidders Edge made a wrong move was when they created proxy users in order to access e-bay servers thereby giving in legal grounds for e-bay to file a lawsuit under the provisions of California state laws on intellectual property infringements against Bidders Edge. Under California state laws, â€Å"Various things can be copyrighted: literature, drama, music, sound recordings, computer software, advertising copy, motion pictures, choreography, pantomimes, and architectural works†(Witkin, Witkin Legal Institute., West Group., 2005). This gives e-bay the basis to file suit against anyone who intends unauthorized use of their servers. This is in contrast with the usual textbook definition that trespass to personal property may be altered if the medium may be proven as a public domain. Reference: Witkin, B. E., Witkin Legal Institute., West Group. (2005). Summary of California law (10th ed.). San Francisco, CA: Witkin Legal Institute.

Free College Admissions Essays: The First to Attend a University :: College Admissions Essays

The First to Attend a University    My name is Bob Porter and I am a senior at Henry High School. I am the only child of my parents, Debra and Adrian Porter, though my father has three other children. My mother and father divorced four years ago. My father is taking care of me by himself. My mother and father both completed high school, and my mother works as a waitress while my father is a maintenance supervisor. I will be the first to attend a university in my family.    My brother and sister live in Chicago, and my other brother lives next to me. My parents raised me to always do my best in school and anything I was involved in. They raised me in the church and always taught me right from wrong, and to believe in God and that anything is possible.    My career aspirations are to become a Supreme Court Justice. I plan on achieving this by attending a university and majoring in Political Science and minoring in Criminal Justice. Once I have completed my undergraduate courses, I plan on attending law school. After completion of law school, I will become a United States Marshal, where I will work for a few years.    I am a member of the National Honor Society, Trojan Chapter; Ford Student Council and Detroit City-wide Student Council. I am also   a member of Henry Ford Brown Sound in the Motown Marching Band, a Detroit Compact Student, and a Brother of Ikenga (a mentor group).    Some of my community services include participation in the Boy Scouts of America, the Black Caucus Foundation of Michigan (Drug Free Youth In Detroit), Black Family Development, Inc., Focus Hope-Food Drive & Distribution, Arnold Nursing Home Volunteer, Community Newsletter Distribution (New Hope Church), and Focus Hope Walk-A-Thon.    My leadership includes being the Vice President of my senior class.

The Host Chapter 52: Separated

We brought our plunder in through the south vent, though this meant that the jeep would have to be moved before dawn. My main concern with using the bigger entrance was that the Seeker would hear the commotion our arrival was sure to cause. I wasn't sure if she had any idea of what I was going to do, and I didn't want to give her any reason to kill her host and herself. The story Jeb had told me about one of their captives-the man who had simply collapsed, leaving no external evidence on the outside of the havoc wreaked inside his skull-haunted my thoughts. The hospital was not empty. As I squeezed myself through the last tight bubble of space out into the main room, I found Doc preparing for the operation. His desk was laid out; on it, a propane lantern-the brightest illumination we had available-waited to be lit. The scalpels glinted in the duller blue light of the solar lamp. I had known that Doc would agree to my terms, but seeing him thus occupied sent a wave of nervous nausea through me. Or maybe it was just the memory of that other day that sickened me, the day I'd caught him with blood on his hands. â€Å"You're back,† he said with relief. I realized that he'd been worried about us, just as everyone worried when someone left the safety of the caves. â€Å"We brought you a gift,† Jared said as he pushed himself free behind me. He straightened up and reached back for a box. With a flourish, he held it up, displaying the label on the side. â€Å"Heal!† Doc crowed. â€Å"How much did you get?† â€Å"Two cases. And we've found a much better way to renew our stores than to have Wanda stabbing herself.† Doc did not laugh at Jared's joke. Instead he turned to stare at me piercingly. We both must have been thinking the same thing: Convenient, since Wanda won't be around. â€Å"Did you get the cryotanks?† he asked, more subdued. Jared noticed the look and the tension. He glanced at me, his expression impossible to read. â€Å"Yes,† I answered. â€Å"Ten of them. It was all the car could hold.† While I spoke, Jared yanked on the rope behind him. With a clatter of loose rock, the second box of Heal, followed by the tanks, tumbled onto the floor behind him. The tanks clanked like metal, though they were built of no element that existed on this planet. I'd told him it was fine to treat the empty cryotanks roughly; they were built to withstand much worse abuse than being tugged through a stone channel. They glinted on the floor now, looking shiny and pristine. Doc picked one up, freeing it from the rope, and turned it around in his hands. â€Å"Ten?† The number seemed to surprise him. Did he think it too many? Or not enough? â€Å"Are they difficult to use?† â€Å"No. Extremely easy. I'll show you how.† Doc nodded, his eyes examining the alien construction. I could feel Jared watching me, but I kept my eyes on Doc. â€Å"What did Jeb, Brandt, and Aaron say?† I asked. Doc looked up, locked his eyes on mine. â€Å"They're†¦ in agreement with your terms.† I nodded, not convinced. â€Å"I won't show you unless I believe that.† â€Å"That's fair.† Jared glared at us, confused and frustrated. â€Å"What did you tell him?† Doc asked me, being cautious. â€Å"Just that I was going to save the Seeker.† I turned to look in Jared's general direction without meeting his gaze. â€Å"Doc has promised me that if I show him how to perform the separation, you will give the released souls safe conduct to another life on another planet. No killing.† Jared nodded thoughtfully, his eyes flickering back to Doc. â€Å"I can agree to those terms. And I can make sure the others follow through. I assume you have a plan to get them off-planet?† â€Å"It will be no more dangerous than what we did tonight. Just the opposite-adding to the stack rather than taking from it.† â€Å"Okay.† â€Å"Did you†¦ have a time schedule in mind?† Doc asked. He tried to sound nonchalant, but I could hear the eagerness behind his voice. He just wanted the answer that had eluded him for so long, I tried to tell myself. It wasn't that he was in a hurry to kill me. â€Å"I have to take the jeep back-can you wait? I'd like to watch this.† â€Å"Sure, Jared,† Doc agreed. â€Å"Won't take me long,† Jared promised as he shoved himself back into the vent. That I was sure of. It wouldn't take enough time at all. Doc and I did not speak until the sound of Jared's scrambling exit had faded. â€Å"You didn't talk about†¦ Melanie?† he asked softly. I shook my head. â€Å"I think he sees where this is going. He must guess my plan.† â€Å"But not all of it. He won't allow -â€Å" â€Å"He won't get a say,† I interrupted severely. â€Å"All or nothing, Doc.† Doc sighed. After a moment of silence, he stretched and glanced toward the main exit. â€Å"I'm going to go talk to Jeb, get things ready.† He reached for a bottle on the table. The chloroform. I was sure the souls had something better to use. I would have to try to find it for Doc, before I was gone. â€Å"Who knows about this?† â€Å"Still just Jeb, Aaron, and Brandt. They all want to watch.† This didn't surprise me; Aaron and Brandt would be suspicious. â€Å"Don't tell anyone else. Not tonight.† Doc nodded, then he disappeared into the black corridor. I went to sit against the wall, as far from the prepared cot as I could get. I'd have my turn on top of it all too soon. Trying to think of something besides that grim fact, I realized that I hadn't heard from Melanie since†¦ When was the last time she'd spoken to me? When I'd made the deal with Doc? I was belatedly surprised that the sleeping arrangements by the jeep today had not elicited a reaction from her. Mel? No answer. It wasn't like before, so I didn't panic. I could definitely feel her there in my head, but she was†¦ ignoring me? What was she doing? Mel? What's going on? No answer. Are you mad at me? I'm sorry about before, by the jeep. I didn't do anything, you know, so it's not really fair – She interrupted me, exasperated. Oh, stop. I'm not mad at you. Leave me alone. Why won't you talk to me? No answer. I pushed a little harder, hoping to pick up the direction of her thoughts. She tried to keep me out, to put the wall in place, but it was too weak from disuse. I saw her plan. I tried to keep my mental tone even. Have you lost your mind? In a manner of speaking, she teased halfheartedly. You think that if you can make yourself disappear, that will stop me? What else can I do to stop you? If you've got a better idea, please share. I don't get it, Melanie. Don't you want them back? Don't you want to be with Jared again? With Jamie? She writhed, fighting the obviousness of the answer. Yes, but†¦ I can't†¦ She took a moment to steady herself. I find myself unable to be the death of you, Wanda. I can't stand it. I saw the depth of her pain, and tears formed in my eyes. Love you too, Mel. But there's not room for the both of us here. In this body, in this cave, in their lives†¦ I disagree. Look, just stop trying to annihilate yourself, okay? Because if I think you can do it, I'll make Doc pull me out today. Or I'll tell Jared. Just imagine what he would do. I imagined it for her, smiling a little through my tears. Remember? He said no guarantees about what he would or wouldn't do to keep you here. I thought of those burning kisses in the hall†¦ thought of other kisses and other nights in her memory. My face warmed as I blushed. You fight dirty. You bet I do. I'm not giving up. You've been warned. No more silent treatment. We thought of other things then, things that didn't hurt. Like where we would send the Seeker. Mel was all for the Mists Planet after my story tonight, but I thought the Planet of the Flowers would be more fitting. There wasn't a mellower planet in the universe. The Seeker needed a nice long lifetime eating sunshine. We thought of my memories, the pretty ones. The ice castles and the night music and the colored suns. They were like fairytales to her. And she told me fairytales, too. Glass slippers, poisoned apples, mermaids who wanted to have souls†¦ Of course, we didn't have time to tell many stories. They all returned together. Jared had come back through the main entrance. It had taken so very little time-perhaps he'd just driven the jeep around to the north side and hidden it under the overhang there. In a hurry. I heard their voices coming, subdued, serious, low, and knew from their tone that the Seeker was with them. Knew that the time had come for the first stage of my death. No. Pay attention. You're going to have to help them do this when I'm – No! But she wasn't protesting my instruction, just the conclusion of my thought. Jared was the one who carried the Seeker into the room. He came first, the others behind. Aaron and Brandt both had the guns ready-in case she was only feigning unconsciousness, perhaps, and about to jump up and attack them with her tiny hands. Jeb and Doc came last, and I knew Jeb's canny eyes would be on my face. How much had he figured out already with his crazy, insightful shrewdness? I kept myself focused on the task at hand. Jared laid the Seeker's inert form on the cot with exceptional gentleness. This might have bothered me before, but now it touched me. I understood that he did this for me, wishing that he could have treated me this way in the beginning. â€Å"Doc, where's the No Pain?† â€Å"I'll get it for you,† he murmured. I stared at the Seeker's face while I waited, wondering what it would look like when her host was free. Would anything be left? Would the host be empty or would the rightful owner reassert herself? Would the face be less repugnant to me when another awareness looked out of those eyes? â€Å"Here you go.† Doc put the canister in my hand. â€Å"Thanks.† I pulled out one thin tissue square and handed the container back to him. I found myself reluctant to touch the Seeker, but I made my hands move swiftly and purposefully as I pulled her chin down and put the No Pain on her tongue. Her face was very small-it made my hands feel big. Her tiny size always threw me off. It seemed so inappropriate. I closed her mouth again. It was moist-the medicine would dissolve quickly. â€Å"Jared, could you please roll her onto her stomach?† I asked. He did as I asked-again, gently. Just then, the propane lantern flared to life. The cave was suddenly bright, almost like daylight. I glanced up instinctively and saw that Doc had covered the big holes in the roof with tarps to keep our light from escaping. He'd done a lot of preparation in our absence. It was very quiet. I could hear the Seeker breathing evenly in and out. I could hear the faster, tenser breathing of the men in the room with me. Someone shifted from one foot to the other, and sand ground against rock under his heel. Their stares had a physical weight on my skin. I swallowed, hoping I could keep my voice normal. â€Å"Doc, I need Heal, Clean, Seal, and Smooth.† â€Å"Right here.† I brushed the Seeker's coarse black hair out of the way, exposing the little pink line at the base of her skull. I stared at her olive tan skin and hesitated. â€Å"Would you cut, Doc? I don't†¦ I don't want to.† â€Å"No problem, Wanda.† I saw only his hands as he came to stand across from me. He set a little row of white cylinders on the cot next to the Seeker's shoulder. The scalpel winked in the bright light, flashing across my face. â€Å"Hold her hair out of the way.† I used both hands to clear her neck. â€Å"Wish I could scrub up,† Doc muttered to himself, obviously feeling underprepared. â€Å"It's not really necessary. We have Clean.† â€Å"I know.† He sighed. What he really wanted was the routine, the mental cleansing that the old habits had given him. â€Å"How much room do you need?† he asked, hesitating with the point of the blade an inch from her skin. I could feel the heat of the other bodies behind me, squeezing in to get a better view. They were careful not to touch either of us. â€Å"Just the length of the scar. That will be enough.† This didn't seem like enough to him. â€Å"You sure?† â€Å"Yes. Oh, wait!† Doc pulled back. I realized I was doing this all backward. I was no Healer. I wasn't cut out for this. My hands were shaking. I couldn't seem to look away from the Seeker's body. â€Å"Jared, could you get one of those tanks for me?† â€Å"Of course.† I heard him walk the few steps away, heard the dull, metallic clunk of the tank he chose knocking against the others. â€Å"What now?† â€Å"There's a circle on top of the lid. Press it in.† I heard the low hum of the cryotank as it powered on. The men muttered and shuffled their feet, moving away from it. â€Å"Okay, on the side there should be a switch†¦ more like a dial, actually. Can you see it?† â€Å"Yes.† â€Å"Spin it all the way down.† â€Å"Okay.† â€Å"What color is the light on top of the tank?† â€Å"It's†¦ it's just turning from purple to†¦ bright blue. Light blue now.† I took a deep breath. At least the tanks were functional. â€Å"Great. Pop the lid and wait for me.† â€Å"How?† â€Å"Latch under the lip.† â€Å"Got it.† I heard the click of the latch, and then the whir of the mechanism. â€Å"It's cold!† â€Å"That's sort of the point.† â€Å"How does it work? What's the power source?† I sighed. â€Å"I knew the answers when I was a Spider. I don't understand it now. Doc, you can go ahead. I'm ready.† â€Å"Here we go,† Doc whispered as he slid the blade of the scalpel deftly, almost gracefully, through the skin. Blood coursed down the side of her neck, pooling on the towel Doc had placed underneath. â€Å"A tiny bit deeper. Just under the edge -â€Å" â€Å"Yes, I see.† Doc was breathing fast, excited. Silver glinted out from the red. â€Å"That's good. Now you hold the hair.† Doc switched places with me in a smooth, swift movement. He was good at his Calling. He would have made quite a Healer. I didn't try to hide what I was doing from him. The movements were too minute for him to have any chance of seeing. He would not be able to do this until I explained. I slid one fingertip carefully along the back ridge of the tiny silver creature until my finger was almost entirely inserted into the hot opening at the base of the host body's neck. I traced my way to the anterior antennae, feeling the taut lines of the bound attachments stretched tight like harp strings into the deeper recesses of her head. I twisted my finger around the underside of the soul's body, caressing down from the first segment along the other line of attachments, as stiff and profuse as the bristles of a brush. I felt carefully at the juncture of these tight strings, at the tiny joints, no bigger than pinheads. I stroked my way about a third of the way down. I could have counted, but that would have taken a very long time. It would be the two hundred seventeenth connection, but there was another way to find it. There it was, the little ridge that made this joint just a bit bigger-a seed pearl rather than a pinhead. It was smooth under my fingertip. I pressed against it with gentle pressure, tenderly massaging. Kindness was always the way of the souls. Never violence. â€Å"Relax,† I breathed. And, though the soul could not hear me, it obeyed. The harp strings loosened, went slack. I could feel the slither as they retracted, feel the slight swelling of the body as it absorbed them. The process took no more than a few beats of my heart. I held my breath until I felt the soul undulate under my touch. Wriggling free. I let it twist itself a little farther out, and then I curled my fingers gently around the tiny, fragile body. I lifted it, silver and gleaming, wet with blood that was quickly shed from the smooth casing, and cradled it in my hand. It was beautiful. The soul whose name I'd never known billowed like a silver wave in my hand†¦ a lovely feathered ribbon. I couldn't hate the Seeker in this form. An almost maternal love swept through me. â€Å"Sleep well, little one,† I whispered. I turned toward the faint hum of the cryotank, just to my left. Jared held it low and angled, so it was a simple matter for me to ease the soul into the shockingly cold air that gusted from the opening. I let it slide into the small space and then carefully relatched the lid. I took the cryotank from Jared, easing it rather than tugging it, turning it with care until it was vertical, and then I hugged it to my chest. The outside of the tank was the same temperature as the warm room. I cradled it to my body, protective as any mother. I looked back at the stranger on the table. Doc was already dust-ing Smooth over the sealed wound. We made a good team: one attending to the soul, the other to the body. Everyone was taken care of. Doc looked up at me, his eyes full of exhilaration and wonder. â€Å"Amazing,† he murmured. â€Å"That was incredible.† â€Å"Good job,† I whispered back. â€Å"When do you think she'll wake up?† Doc asked. â€Å"That depends on how much chloroform she inhaled.† â€Å"Not much.† â€Å"And if she's still there. We'll have to wait and see.† Before I could ask, Jared lifted the nameless woman tenderly from the cot, rolled her face-up, and laid her on another, cleaner resting place. This tenderness did not move me. This tenderness was for the human, for Melanie†¦ Doc went with him, checking her pulse, peeking under her lids. He shone a flashlight into her unconscious eyes and watched the pupils constrict. No light reflected back to blind him. He and Jared exchanged a long glance. â€Å"She really did it,† Jared said, his voice low. â€Å"Yes,† Doc agreed. I didn't hear Jeb sidle up next to me. â€Å"Pretty slick, kid,† he murmured. I shrugged. â€Å"Feeling a smidge conflicted?† I didn't answer. â€Å"Yeah. Me, too, hon. Me, too.† Aaron and Brandt were talking behind me, their voices rising with excitement, answering each other's thoughts before the questions were spoken. No conflict there. â€Å"Wait till the others hear!† â€Å"Think of the -â€Å" â€Å"We should go get some -â€Å" â€Å"Right now, I'm ready -â€Å" â€Å"Hold up,† Jeb cut Brandt off. â€Å"No soul snatching until that cryotank is safely on its way into outer space. Right, Wanda?† â€Å"Right,† I agreed in a firmer voice, hugging the tank tighter to my chest. Brandt and Aaron exchanged sour glances. I was going to need more allies. Jared and Jeb and Doc were only three, though certainly the most influential three here. Still, they would need support. I knew what this meant. It meant talking to Ian. Others, too, of course, but Ian would have to be one of them. My heart seemed to slump lower in my chest, to curl limply in on itself. I'd done many things I had not wanted to do since joining the humans, but I couldn't remember any this sharply and pointedly painful. Even deciding to trade my life for the Seeker's-that was a huge, vast hurt, a wide field of ache, but it was almost manageable because it was so tied up in the bigger picture. Telling Ian goodbye was a razor-sharp piercing; it made the greater vision hard to see. I wished there was some way, any way, to save him from the same pain. There wasn't. The only thing worse would be telling Jared goodbye. That one would burn and fester. Because he wouldn't feel pain. His joy would far outweigh any small regret he might feel over me. As for Jamie, well, I wasn't planning on facing that goodbye at all. â€Å"Wanda!† Doc's voice was sharp. I hurried to the bed Doc was hovering over. Before I got there, I could see the tiny olive hand fisting and unfisting where it hung over the edge of the cot. â€Å"Ah,† the Seeker's familiar voice moaned from the human body. â€Å"Ah.† The room went utterly silent. Everyone looked at me, as if I were the expert on humans. I elbowed Doc, my hands still wrapped around the tank. â€Å"Talk to her,† I whispered. â€Å"Um†¦ Hello? Can you hear me†¦ miss? You're safe now. Do you understand me?† â€Å"Ah,† she groaned. Her eyes fluttered open, focused quickly on Doc's face. There was no discomfort in her expression-the No Pain would be making her feel wonderful, of course. Her eyes were onyx black. They darted around the room until she found me, and recognition was quickly followed by a scowl. She looked away, back to Doc. â€Å"Well, it feels good to have my head back,† she said in a loud, clear voice. â€Å"Thanks.†

1000 Word Essay - 85965 Words

Table Of Content Army Programs ........................................ 4 ASAP - Army Substance Abuse Program ..................... 29 ACS - Army Community Service ........................... 32 ACES - Army Continuing Education Center ................... 34 AER - Army Emergency Relief ............................ 37 Army Sexual Assault Prevention and Response Program ........... 40 EO - Equal Opportunity ................................ 44 AFAP - Army Family Action Plan .......................... 48 ARC - Army Red Cross ................................. 50 Army Reenlistment / Retention Program ...................... 51 Army Safety Program .................................. 53 Army Sponsorship Program .............................. 55 QOLP†¦show more content†¦Desert Operations .................................... Survival ........................................... Camouflage, Concealment and Decoys ...................... Maintenance ........................................ Communications ..................................... Supply Economy ..................................... 311 313 325 338 348 352 356 359 365 373 378 382 387 Page 3 / 389  © Copyright 1999-2012 ArmyStudyGuide.com Version 5.3 Army Programs What does ASAP stand for? Army Substance Abuse Program (AR 600-85 Mar 2006) What is the mission of ASAP? The ASAP’s mission is to strengthen the overall fitness and effectiveness of the Army’s total workforce and to enhance the combat readiness of its Soldiers. (AR 600-85 Mar 2006 / 1-30 / PDF 19) What are the objectives of ASAP? Increase individual fitness and overall unit readiness. Provide services, which are adequate and responsive to the needs of the total workforce and emphasize alcohol and other drug abuse deterrence, prevention, education, and treatment. Implement alcohol and other drug risk reduction and prevention strategies that respond to potential problems before they jeopardize readiness, productivity, and careers. 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The Eight Personality Types Of The Myers- Briggs...

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Steroids Are Legal For Sell - 1058 Words

Marcus Bond Mrs. Lawson 12th Grade English 2017 Apr, 19 Steroids are legal to sell In Mexico where steroids are legal. Guess what. Mexico doesn t have a steroid problem. In fact, the issue doesn t even raise an eyebrow. Anyone, including a 15 year-old soccer player, can walk into a pharmacy, go right up to the counter, ask for preloaded ready-jects of Sustanon 250 and Deca, pay his 500-some-odd pesos and walk out, just as if he d purchased pink sugar cookies and a bottle of Gatorade. No problem. And, oddly, the news reports in Mexico are barren of anyone dying from steroids. No teens are committing suicide. Sports are not rife with cheaters and allegations of malfeasance. Parent groups aren t up in arms demanding legislation. There†¦show more content†¦And the government took the hormones our own bodies produce, labeled them with a skull and crossbones, and made outlaws of those who possess, use, import, and sell them. 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Marketing Plan on Re-Launching of MP-180 Pocket Projector

Question: Discuss about the Marketing Plan on Re-Launching of MP-180 Pocket Projector. Answer: Introduction 3M the name came from Minnesota mining and manufacturing company which is founded in 1902. It is an American multinational corporation and the global headquarter based in Maplewood, US. The company deals in the products like fire protection, dental, medical, electronic materials etc. 3M operates in more than 140 countries globally. In 1950s, the company started its operations in Australian territory and the company has more than 4000 products till date (3M, 2016). Through this report we will choose MP-180 pocket projector under display and graphic product line of 3M Australia and we will design a marketing plan on re-launching of a particular product line. Before designing that plan we will go through an environmental and SWOT analysis for better understanding of brand. After completion of analysis we will find out the potential problems which company may face on re-launching and then set the companies goals and objectives for next 12 months. At last we will design the marketing mix strategy. Thereafter in conclusion we will judge whether this plan can be acceptable or not. Macro environment analysis of 3M Australia Macro environment consist of things like: Demographic, Economic, Natural, Technological, Political and Socio-cultural (Koontz Weihrich 2010). We will elaborate these more on our below discussion. (Caption: Diverging Radial representation of Macro environment) Demographic: 3M is a global brand also they deals with diversified products category. Due to its large presense in all category the product segment is also huge also if we talk about Australia in last few years we have seen that there is a diversity in people (Commisceo, 2016). Therefore 3M Australia have maintain the product segment very well in order to grab the Australian market (3M 2016). Economic: In recent times the global economy has faced a high recession which made a several effect on the pricing and production of 3M. Therefore in order to maintain the balance we need to keep the economic factor in our mind before designing a marketing plan (3M 2016). Natural: Natural consists of two things one is renewal another one is non-renewal, renewal are forest, agriculture etc. and non-renewal are fuel, minerals etc. though 3M produces diversity products therefore there product line is dependable on both renewal and no-renewal. We need to focus on these areas whether our product is eco-friendly or not (3M 2016). Political: According to a data provided by World Bank (2015) the Australian political stability falls in -2.5 weak; 2.5 strong. So we can take this situation good for doing a business (Business 2016). Technological: 3M which is more dedicated to techno products. If we take consider Australia in the field of technology then we must have to say that the contribution is quite well in this field. Technologies are changing frequently and the people are becoming more techs oriented (Atse 2015). Therefore in order to maintain the balance between products and current demand 3M has built its own RD department and we have observed some good innovation in its products Socio-cultural: Australia can be considered as the most diverse community place (Commisceo 2016). But the products of 3M falls less under this category which represents the culture or community. They should make a separate division of their products where products will be presented based on the culture Micro environment analysis of 3M Australia Micro environment deals in internal factors such as Market share or customer and Competition (Dutta 2010). The analysis of Micro environment is provided below. (Caption: A hierarchal representation of Micro environment) Market share: Market share is the main purpose of doing a business for any firm. In this aspect 3M has gained a huge number of market shares in last few years compare to other brands. This we can identify by observing the last one year stock data of 3M Australia. We can clearly observe that there is significant growth from Sept 2015 to till date. (Caption: Last one year stock data of 3M Australia) Source: 3M.com Competition: In last few years companies like GE and Honeywell has given good competition to 3M products. In this regard 3M is not far behind than others they have spent more than $1.7 billion in their RD for innovation. It clarifies how innovative they are by nature for competition which results more that $30 billion sales in 2015 for 3M Australia (Bromels, 2016). SWOT analysis of 3M Australia Strengths Weaknesses Research development is one of the major strength of 3M Australia, RD helps them to become more innovative with coming up new product ideas in order to meet the latest market demand and trend. International presence is strength of 3M Australia. It helps them to maintain the demand fluctuation. If any financial crisis arises they can share the revenue from a different located branch. Poor performance in their key segments like display, graphic technology. Around 16% decrease in sales resulted in that particular segment which is almost 13% contribution of companies overall revenue. The inventory turnover is quite low as per the projection which impacts the overall margin. Opportunities Threats 3M itself is largely dedicated to technology therefore by tacking the advantages they may come up with innovative tech products, it will not only help them to their already made market but also they can go for few more expansion. Acquisition can be one of the opportunities as 3M is a big and globally present brand they can go for few more acquisition like what they did in 2008. Economic instability is a big threat for 3M because 3M is present globally, when deep recession come it effects the global economic system. Environment is another big threat due to global warming the environmental regulations are becoming very strict everywhere. Though 3M is associated in producing chemical products also there is a possibility of few chemical products which are not eco-friendly. 3M Australia as a brand When we talk about the brand then 3M has fulfilled all the criteria to establish them as a renowned global brand with its present in 140+ countries and diversified product category helps them to sustain as a loyal brand over the last few decades (3M 2016). In last few years we have observed that there is a lack of sales in display or graphic segment of 3Ms product therefore in order to increase in sales and better market share we are going to design a marketing plan on re-launching of 3M MP-180 pocket projector under display and graphic segment. But before designing a plan we need to predict the potential problems that we may face with re-launching. Problems that may arise on re-launching Earlier the 3M MP-180 projector rejected by customers due to its sensitive parts. Legal is another problem projectors produces more carbon compare to other electronic items and adding of new features on re-launching may produce more carbon which are not eco-friendly. Due to globalization the same products are sold in every market so there will be a huge competition. 3M projectors comes up with modern technology a normal customer is not aware about with all modern technologies which requires good maintenance otherwise technical fault may occur which will result in customer dissatisfaction and the company may lose the brand loyalty. How do we select what features need to be there on re-launching? Goals To make double the sales of that particular product line and increase the market share of that particular product segment. To earn the customer loyalty for 3M brand by providing 100% customer satisfaction related to that particular product line. Objectives for next 12 months We will divide our objectives in two phases; each phase will be for 6 months. Objectives for first six months To select the right features at first we will conduct one marketing survey. This marketing survey will help us in choosing the correct features as per the choice of the customers. Not only this but also we will be able to identify whether the customers are aware about this modern technology or not. To make aware our customers about the re-launch of that product we will run few campaigns, through these campaigns we will not send the message of re-launching of product rather we will send a message of new version of that product, because sometimes when we use the word re-launch customer may thing that there might be any problem or defect in the previously launched product thats way the company is again re-launching it this thing may affect the overall brand image. To increase the market share we will promote the reference buying activity, suppose if one of our existing customer refer one new customer for buying of that particular product and if that new customer actually buys it through his/her referral in that case we will provide an extended 3-5 years free maintenance service for that particular product to our existing customers. Objectives for last six months To reduce the global warming we will conduct few seminars on how do we can reduce the global warming through this seminars we will show how much concern we are about global warming and indirectly relate our eco-friendly projector system by showing the extra filterization technique for reducing carbon this will help us to create a good brand image in front of our customers (Rao Shivaramakrishnan 2008). To increase the market share on that particular segment we will run one cultural sales activity, suppose in Australia we know that there are diversified communities people live in according to that whoever will purchase our projector system we will provide a one year free subscription of music CDs and Videos programs DVDs related to that particular culture of that customer (Rao Shivaramakrishnan 2008). Marketing mix strategies Marketing mix consist of 4Ps such as Product, Price, Place and Promotion. Here we will simply follow the theory given by E.Jerome McCarthy in 1960 for our product, price, place and promotion. Product: McCarthy has said that a product needs to be fit according to the customers want in the same time it should be like what the customers are expecting for. Hence in our objectives we have described that first we will conduct a marketing survey and this will help us to identify what the customers actually want and what they are actually expecting from our product. From our survey analysis whatever output we will get accordingly we will make our product and add those features as per the expectations and choice given by the customers (Govindarajan 2009). Price: According to McCarthy pricing should be set as per the value for money in the same time it should not be a cheapest one. As per our previous discussion we have mentioned that we will more focus on re-launching a quality product, therefore adding of quality simply means you need to do more research and development also it requires some costly raw materials which may result to few extra production cost, therefore we will set a standard competitive price by keeping the profitability factor in our mind for our products. As we all know that customers fells happy to pay few extra bucks when they get some good quality product which works well (Govindarajan 2009). Place: According to McCarthy placing should be done in such a way that a customer should not find and difficulty to purchase it a product should be displayed everywhere and needs to be available every market. Since our product is branded and it is offered by a renowned brand so we cannot display our product in each shop or a normal market in order to maintain the brand image, because displaying of our product in each normal shops or every market will shows our product more cheaply. Therefore in order to apply this theory in our placing strategy we will more focus on online sale through our company website because now days everyone is connected to internet, so they can easily access from there without facing any kind of difficulty, also selling through our online portal will help the company to reduce the intermediaries cost such as distributor, wholesaler and retailers cost (Govindarajan 2009). Promotion: McCarthy has mentioned that promotion is not all about spreading messages; in the same time choosing of correct medium also plays a key role for effective promotion strategy. Therefore for promoting our products we will adapt the social media marketing strategy because each and every communitys people are connected through social media now days. A social media promotion strategy will be more suitable for 3Ms product because by reading the profiles of people we can easily identify whether these people are interested to listen our message or not, what are their interests and which background they belong from also we can send the message to our correct target audience (Kazmi Batra 2008). Conclusion From the above environmental analysis part we have noticed that in some areas 3M is doing extremely well but they are lacking with customer oriented approach, therefore we have designed a marketing plan which is more customer oriented. In many cases we have seen that organizations promises to pay attention on their customers problem but when these companies reaches to their projected profitability margin either they forget the promise or they ignore the customers problem. Therefore in order to ensure a high success rate of this particular marketing plan 3M Australia should listen to their customer first and they should solve their customer problems related to their product line on a priority basis. References Rao, A, C Shivaramakrishnan, K 2008, Strategic management and business policy: text and cases, Excel books, New Delhi. Bromels, John 2016, 3M a company like no other, viewed 6 August 2016, https://www.fool.com/investing/general/2016/03/03/3m-a-company-literally-like-no-other.aspx. Dutta, B 2010, Marketing management, Excel books, New Delhi. Govindarajan, M 2009, Marketing management, PHI Learning, New Delhi. Koontz, H Weihrich, H 2010, Essentials of management: an international perspective, Tata McGraw Hill, New Delhi. Kazmi, H, H, S Batra, K, S 2008, Advertising and sales promotion, Excel books, New Delhi. Murthy, N, S Bhojanna, U 2010, Business research methods, Excel books, New Delhi. www.3m.com.au, 2016, Science is just science until you make it improve the world, viewed 7 August 2016, https://www.3m.com.au/3M/en_AU/company-au/. www.atse.org.au 2016, Science technology innovation: Australia, viewed 7 August 2016, https://www.atse.org.au/content/publications/reports/industry-innovation/science-technology-innovation.aspx. www.blog.oxfordcollegeof marketing.com, The impact of micro and macro environment factors on marketing, viewed 6 August 2016, https://www.blog.oxfordcollegeof marketing.com/2014/11/04/the-impact-of-micro-and-macro-environment-factors-on-marketing/. www.business.vic.gov.au 2016, Marketing strategies and tactics, viewed 6 August 2016, https://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics. www.commisceo-global.com 2016, Australia guide culture, customs and etiquette, viewed 7 August 2016, https://www.commisceo-global.com/country-guides/australia-guide.