The Eight Personality Types Of The Myers- Briggs...

Do you know what personality type you are? There are eight personality types in the Myers- Briggs personality test. The eight personality types are Extravert, Introvert, Sensing, Intuition, Thinking, Feeling, Judging, and Perceiving. E is for Extravert which means to act before you think. I is for Introvert which means to think before you act. S is for Sensing which means using ones five senses to observe based on thoughts and actions on concrete things. Also, not trusting your gut feeling. N is for Intuition which relies more on abstract or theoretical information rather than previous thoughts and experiences from others. T is for Thinking which means making decisions on what seems logical and reasonable without using your feelings. F is for Feeling which means using your emotions and empathy of a decision based on people being affected on the outcome. J is for Judging which is a person that has a plan that is organized, prepared, and always on time. P is for Perceiving which means to plan as they go and are more flexible. This person is also adaptive and is up for new challenges as well as opportunities. The Myers-Briggs profile is based on Carl Jung the Neo-Freudian theorist. Which profile do you think you would fall under just by reading what each letter means? Now take The Jung Typology Test and see if the four letters you picked as being you are the same the test profiled you as being, you will be surprise of the outcome! The Jung Typology Test profiled me as beingShow MoreRelatedMyers Briggs Type Indicator : Instrument Evaluation Essay1228 Words   |  5 PagesMyers-Briggs Type Indicator: Instrument Evaluation The Myers-Briggs Type Indicator is well-known and widely used in the psychology and counseling professions. In fact, â€Å"Millions of people worldwide have taken the Indicator each year since its first publication† (Myers Briggs Foundation, 2016). 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But when we do those types of things such as categorizing or even placing people in a certain type of thought to ourselves is actually very practical and realistic. Everyone has a different type of feel to them, a type of trait or uniqueness to them, and say if we were to go and take that idea and delve intoRead MoreGender Correlation Of The Myers Briggs Type Indicator1531 Words   |  7 PagesRegards to the Myers-Briggs Type Indicator Mary E. Pyper Aquinas College Abstract One hundred seventy-eight anonymous participants (120 females, 48 males, and 10 non-specified genders) between the ages of 18 and 26 participated in a fifteen question survey regarding how portions of the Myers Briggs Type Indicator (MBTI) relate to age and gender. The participants were selected by convenience sampling. 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Steroids Are Legal For Sell - 1058 Words

Marcus Bond Mrs. Lawson 12th Grade English 2017 Apr, 19 Steroids are legal to sell In Mexico where steroids are legal. Guess what. Mexico doesn t have a steroid problem. In fact, the issue doesn t even raise an eyebrow. Anyone, including a 15 year-old soccer player, can walk into a pharmacy, go right up to the counter, ask for preloaded ready-jects of Sustanon 250 and Deca, pay his 500-some-odd pesos and walk out, just as if he d purchased pink sugar cookies and a bottle of Gatorade. No problem. And, oddly, the news reports in Mexico are barren of anyone dying from steroids. No teens are committing suicide. Sports are not rife with cheaters and allegations of malfeasance. Parent groups aren t up in arms demanding legislation. There†¦show more content†¦And the government took the hormones our own bodies produce, labeled them with a skull and crossbones, and made outlaws of those who possess, use, import, and sell them. 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Just think, an athlete is supposed to be an example to everyone watching him or her. They are not supposed to mess up in the public eye. However, athletes cannot always be perfect. They do mess up some times. When they are exposed inRead MoreThe Medias Dangerous Perception of the Ideal Body Image1274 Words   |  6 Pagescome in. Anabolic steroids are usually â€Å"synthetic substances similar to...testosterone† (â€Å"Anabolic Steroids†). These specific steroids are used to help develop increased muscle mass, they help you â€Å"bulk up† in the short term. While they are only legal through use of a doctors prescription, there are many ways to get a hold of them. The popularity of their use comes from the fact that they work and work well. Athletes and body builders have all been discovered using steroids to improve their gameRead MoreThe Problem Of Human Trafficking1328 Words   |  6 Pagesare given steroids and drugs to make them appear healthier. 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Marketing Plan on Re-Launching of MP-180 Pocket Projector

Question: Discuss about the Marketing Plan on Re-Launching of MP-180 Pocket Projector. Answer: Introduction 3M the name came from Minnesota mining and manufacturing company which is founded in 1902. It is an American multinational corporation and the global headquarter based in Maplewood, US. The company deals in the products like fire protection, dental, medical, electronic materials etc. 3M operates in more than 140 countries globally. In 1950s, the company started its operations in Australian territory and the company has more than 4000 products till date (3M, 2016). Through this report we will choose MP-180 pocket projector under display and graphic product line of 3M Australia and we will design a marketing plan on re-launching of a particular product line. Before designing that plan we will go through an environmental and SWOT analysis for better understanding of brand. After completion of analysis we will find out the potential problems which company may face on re-launching and then set the companies goals and objectives for next 12 months. At last we will design the marketing mix strategy. Thereafter in conclusion we will judge whether this plan can be acceptable or not. Macro environment analysis of 3M Australia Macro environment consist of things like: Demographic, Economic, Natural, Technological, Political and Socio-cultural (Koontz Weihrich 2010). We will elaborate these more on our below discussion. (Caption: Diverging Radial representation of Macro environment) Demographic: 3M is a global brand also they deals with diversified products category. Due to its large presense in all category the product segment is also huge also if we talk about Australia in last few years we have seen that there is a diversity in people (Commisceo, 2016). Therefore 3M Australia have maintain the product segment very well in order to grab the Australian market (3M 2016). Economic: In recent times the global economy has faced a high recession which made a several effect on the pricing and production of 3M. Therefore in order to maintain the balance we need to keep the economic factor in our mind before designing a marketing plan (3M 2016). Natural: Natural consists of two things one is renewal another one is non-renewal, renewal are forest, agriculture etc. and non-renewal are fuel, minerals etc. though 3M produces diversity products therefore there product line is dependable on both renewal and no-renewal. We need to focus on these areas whether our product is eco-friendly or not (3M 2016). Political: According to a data provided by World Bank (2015) the Australian political stability falls in -2.5 weak; 2.5 strong. So we can take this situation good for doing a business (Business 2016). Technological: 3M which is more dedicated to techno products. If we take consider Australia in the field of technology then we must have to say that the contribution is quite well in this field. Technologies are changing frequently and the people are becoming more techs oriented (Atse 2015). Therefore in order to maintain the balance between products and current demand 3M has built its own RD department and we have observed some good innovation in its products Socio-cultural: Australia can be considered as the most diverse community place (Commisceo 2016). But the products of 3M falls less under this category which represents the culture or community. They should make a separate division of their products where products will be presented based on the culture Micro environment analysis of 3M Australia Micro environment deals in internal factors such as Market share or customer and Competition (Dutta 2010). The analysis of Micro environment is provided below. (Caption: A hierarchal representation of Micro environment) Market share: Market share is the main purpose of doing a business for any firm. In this aspect 3M has gained a huge number of market shares in last few years compare to other brands. This we can identify by observing the last one year stock data of 3M Australia. We can clearly observe that there is significant growth from Sept 2015 to till date. (Caption: Last one year stock data of 3M Australia) Source: 3M.com Competition: In last few years companies like GE and Honeywell has given good competition to 3M products. In this regard 3M is not far behind than others they have spent more than $1.7 billion in their RD for innovation. It clarifies how innovative they are by nature for competition which results more that $30 billion sales in 2015 for 3M Australia (Bromels, 2016). SWOT analysis of 3M Australia Strengths Weaknesses Research development is one of the major strength of 3M Australia, RD helps them to become more innovative with coming up new product ideas in order to meet the latest market demand and trend. International presence is strength of 3M Australia. It helps them to maintain the demand fluctuation. If any financial crisis arises they can share the revenue from a different located branch. Poor performance in their key segments like display, graphic technology. Around 16% decrease in sales resulted in that particular segment which is almost 13% contribution of companies overall revenue. The inventory turnover is quite low as per the projection which impacts the overall margin. Opportunities Threats 3M itself is largely dedicated to technology therefore by tacking the advantages they may come up with innovative tech products, it will not only help them to their already made market but also they can go for few more expansion. Acquisition can be one of the opportunities as 3M is a big and globally present brand they can go for few more acquisition like what they did in 2008. Economic instability is a big threat for 3M because 3M is present globally, when deep recession come it effects the global economic system. Environment is another big threat due to global warming the environmental regulations are becoming very strict everywhere. Though 3M is associated in producing chemical products also there is a possibility of few chemical products which are not eco-friendly. 3M Australia as a brand When we talk about the brand then 3M has fulfilled all the criteria to establish them as a renowned global brand with its present in 140+ countries and diversified product category helps them to sustain as a loyal brand over the last few decades (3M 2016). In last few years we have observed that there is a lack of sales in display or graphic segment of 3Ms product therefore in order to increase in sales and better market share we are going to design a marketing plan on re-launching of 3M MP-180 pocket projector under display and graphic segment. But before designing a plan we need to predict the potential problems that we may face with re-launching. Problems that may arise on re-launching Earlier the 3M MP-180 projector rejected by customers due to its sensitive parts. Legal is another problem projectors produces more carbon compare to other electronic items and adding of new features on re-launching may produce more carbon which are not eco-friendly. Due to globalization the same products are sold in every market so there will be a huge competition. 3M projectors comes up with modern technology a normal customer is not aware about with all modern technologies which requires good maintenance otherwise technical fault may occur which will result in customer dissatisfaction and the company may lose the brand loyalty. How do we select what features need to be there on re-launching? Goals To make double the sales of that particular product line and increase the market share of that particular product segment. To earn the customer loyalty for 3M brand by providing 100% customer satisfaction related to that particular product line. Objectives for next 12 months We will divide our objectives in two phases; each phase will be for 6 months. Objectives for first six months To select the right features at first we will conduct one marketing survey. This marketing survey will help us in choosing the correct features as per the choice of the customers. Not only this but also we will be able to identify whether the customers are aware about this modern technology or not. To make aware our customers about the re-launch of that product we will run few campaigns, through these campaigns we will not send the message of re-launching of product rather we will send a message of new version of that product, because sometimes when we use the word re-launch customer may thing that there might be any problem or defect in the previously launched product thats way the company is again re-launching it this thing may affect the overall brand image. To increase the market share we will promote the reference buying activity, suppose if one of our existing customer refer one new customer for buying of that particular product and if that new customer actually buys it through his/her referral in that case we will provide an extended 3-5 years free maintenance service for that particular product to our existing customers. Objectives for last six months To reduce the global warming we will conduct few seminars on how do we can reduce the global warming through this seminars we will show how much concern we are about global warming and indirectly relate our eco-friendly projector system by showing the extra filterization technique for reducing carbon this will help us to create a good brand image in front of our customers (Rao Shivaramakrishnan 2008). To increase the market share on that particular segment we will run one cultural sales activity, suppose in Australia we know that there are diversified communities people live in according to that whoever will purchase our projector system we will provide a one year free subscription of music CDs and Videos programs DVDs related to that particular culture of that customer (Rao Shivaramakrishnan 2008). Marketing mix strategies Marketing mix consist of 4Ps such as Product, Price, Place and Promotion. Here we will simply follow the theory given by E.Jerome McCarthy in 1960 for our product, price, place and promotion. Product: McCarthy has said that a product needs to be fit according to the customers want in the same time it should be like what the customers are expecting for. Hence in our objectives we have described that first we will conduct a marketing survey and this will help us to identify what the customers actually want and what they are actually expecting from our product. From our survey analysis whatever output we will get accordingly we will make our product and add those features as per the expectations and choice given by the customers (Govindarajan 2009). Price: According to McCarthy pricing should be set as per the value for money in the same time it should not be a cheapest one. As per our previous discussion we have mentioned that we will more focus on re-launching a quality product, therefore adding of quality simply means you need to do more research and development also it requires some costly raw materials which may result to few extra production cost, therefore we will set a standard competitive price by keeping the profitability factor in our mind for our products. As we all know that customers fells happy to pay few extra bucks when they get some good quality product which works well (Govindarajan 2009). Place: According to McCarthy placing should be done in such a way that a customer should not find and difficulty to purchase it a product should be displayed everywhere and needs to be available every market. Since our product is branded and it is offered by a renowned brand so we cannot display our product in each shop or a normal market in order to maintain the brand image, because displaying of our product in each normal shops or every market will shows our product more cheaply. Therefore in order to apply this theory in our placing strategy we will more focus on online sale through our company website because now days everyone is connected to internet, so they can easily access from there without facing any kind of difficulty, also selling through our online portal will help the company to reduce the intermediaries cost such as distributor, wholesaler and retailers cost (Govindarajan 2009). Promotion: McCarthy has mentioned that promotion is not all about spreading messages; in the same time choosing of correct medium also plays a key role for effective promotion strategy. Therefore for promoting our products we will adapt the social media marketing strategy because each and every communitys people are connected through social media now days. A social media promotion strategy will be more suitable for 3Ms product because by reading the profiles of people we can easily identify whether these people are interested to listen our message or not, what are their interests and which background they belong from also we can send the message to our correct target audience (Kazmi Batra 2008). Conclusion From the above environmental analysis part we have noticed that in some areas 3M is doing extremely well but they are lacking with customer oriented approach, therefore we have designed a marketing plan which is more customer oriented. In many cases we have seen that organizations promises to pay attention on their customers problem but when these companies reaches to their projected profitability margin either they forget the promise or they ignore the customers problem. Therefore in order to ensure a high success rate of this particular marketing plan 3M Australia should listen to their customer first and they should solve their customer problems related to their product line on a priority basis. References Rao, A, C Shivaramakrishnan, K 2008, Strategic management and business policy: text and cases, Excel books, New Delhi. Bromels, John 2016, 3M a company like no other, viewed 6 August 2016, https://www.fool.com/investing/general/2016/03/03/3m-a-company-literally-like-no-other.aspx. Dutta, B 2010, Marketing management, Excel books, New Delhi. Govindarajan, M 2009, Marketing management, PHI Learning, New Delhi. Koontz, H Weihrich, H 2010, Essentials of management: an international perspective, Tata McGraw Hill, New Delhi. Kazmi, H, H, S Batra, K, S 2008, Advertising and sales promotion, Excel books, New Delhi. Murthy, N, S Bhojanna, U 2010, Business research methods, Excel books, New Delhi. www.3m.com.au, 2016, Science is just science until you make it improve the world, viewed 7 August 2016, https://www.3m.com.au/3M/en_AU/company-au/. www.atse.org.au 2016, Science technology innovation: Australia, viewed 7 August 2016, https://www.atse.org.au/content/publications/reports/industry-innovation/science-technology-innovation.aspx. www.blog.oxfordcollegeof marketing.com, The impact of micro and macro environment factors on marketing, viewed 6 August 2016, https://www.blog.oxfordcollegeof marketing.com/2014/11/04/the-impact-of-micro-and-macro-environment-factors-on-marketing/. www.business.vic.gov.au 2016, Marketing strategies and tactics, viewed 6 August 2016, https://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics. www.commisceo-global.com 2016, Australia guide culture, customs and etiquette, viewed 7 August 2016, https://www.commisceo-global.com/country-guides/australia-guide.

Media and Entertainment free essay sample

ndia’s Media and Entertainment: Introduction The Media and Entertainment (ME) industry is one of the fastest growing sectors in India. The industry primarily involves the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms such as Television, Print, Radio, and Films. Poised to grow at a compounded rate of 14 per cent to touch US$ 28 billion by 2015, the sector registered a growth of 11 per cent in 2010 over 2009 garnering US$ 14. 4 billion in revenue, according to a report released by KPMG and a leading industry body in March 2011. The report estimates the industry to achieve 13 per cent growth rate in 2011. While television and print continued to dominate the Indian ME industry, sectors such as gaming, digital advertising, and animation VFX grew at a faster rate and show tremendous potential in the coming years. India’s Media and Entertainment: Growth Driver s The industry’s strong growth potential is attributed to factors such as: * Growing potential of the regional markets Increasing media penetration and per capita consumption, and * Rising importance of New Media (online media) driven by changing media consumption patterns * The Government’s thrust on digitisation and addressability for cable television, is expected to increase the pace of digitisation leading to tremendous growth in DTH and digital cable In 2010, advertising spends grew by 17 per cent to US$ 5. We will write a custom essay sample on Media and Entertainment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 93 billion and accounted for 41 per cent of overall industry size. Revenues from television advertising and subscription are expected to touch US$ 4. billion and US$ respectively during 2015, according to the report. Television Burgeoning channels and rich content have set Indian television industry into an attractive growth phase. The country is the third largest TV market in the world. The television industry is expected to grow by 12. 9 per cent cumulatively over 2009-14, according to PricewaterhouseCoopers (PwC). The industry grew by 15. 5 per cent in 2010 and is slated to register a growth rate of 13 per cent in 2012. TV will remain the highest grosser of revenues and is expected to corner 45. per cent of the total ad pie this year, a further rise from 44. 5 per cent in 2010. Growing popularity of the direct-to-home (DTH) services is an interesting development in the Indian television industry. India had 23. 1 million active subscribers by the end of 2010, as per Media Partners Asia, translating penetration of television homes to 16 per cent. India is also poised to become the worlds largest DTH satellite pay TV market by 2015, with a projected 70 million subscribers. The shipment of LCD, LED and Plasma TV models almost doubled in India in the January-March 2011 period driven by strong demand from cricket world cup, according to the latest DisplaySearch quarterly India TV shipment and forecast database. The total TV market in India for the first quarter was 3. 7 million units, accounting for 41. 5 per cent of the Asia-Pacific TV market. During this period, LCD TV shipments grew by 94 per cent reaching one million units. Music The music industry in India has always been dominated by film music. The industry is expected to grow at a CAGR of 28. 6 per cent over 2010-14, reaching US$ 567. 6 million in 2014, reports PwC. With the advent of new technologies such as 2G and 3G, and increasing mobile penetration India’s music industry is scaling on a high note. Handset major Nokia launched its music store in India; Hungama announced the launch of two portals Hungama. com and Artistaloud and Saregama too launched its music portal. Radio The size of the Indian radio industry was at US$ 171. 8 million with 250 stations in the year 2009 and is expected to reach a size of US$ 360. 32 million with over 700 stations by 2014, says an industry report. With regard to FM radio, 248 Channels were operational in the year 2010 and revenues to the government were to the tune of US$ 11. 23 million dollars. In 2011, the radio industry is expected to clock revenues of US$ 226 million, as per the Pitch Madison Media Advertising Outlook 2011. Animation and Social Media Animation is another are a in the entertainment sphere where India has already made a visible impact. Boosted by higher demand, the fast-growing Indian animation and gaming industry is expected to be worth US$ 2. 5 billion by 2013, clocking a CAGR of around 35 per cent, according to global consultancy Deloitte. Moreover, India is becoming a major hub to which quality animation work is being outsourced. Production for films including the Lord of the Rings, the Harry Potter series, The Chronicles of Narnia, and Spiderman 3 have taken place here during the last few years. In 2010 social media gained significant popularity as a marketing and gaming platform. Cinema and Digitisation The film industry is monitored by the Indian Motion Picture Producers Association (IMPPA), Film Television Producers Guild of India, The Association of Motion Pictures and Television Programme Producers (AMPTPP) and The Film Writers Association (FWA). The growth of Digitisation continues to be a key propeller the Indian M;E industry and this trend was even more pronounced in 2010. Film studios saw greater adoption of digital prints over physical and it was the first time in India that digital music sales surpassed that of physical unit sales, according to the report by KPMG and a leading industry body. Film producers and distributors preferred to release their films on digital platforms. In 2010, nearly 60 per cent of the print run was on digital and 40 per cent were physical prints. Due to better content, increase in multiplexes, investment in research and continued cost corrections, Indian film industry is estimated to grow from US$ 1. 85 billion to US$ 2. 94 billion by 2015. Multiplexes Multiplexes are just emerging in India and there is a great opportunity for investing in theatres and multiplexes. The government’s approval for 100 per cent foreign direct investment (FDI) through the automatic route and extension of tax benefits has provided the required impetus to increase the theatre/multiplex penetration. Internet India is the third biggest internet market, with over 100 million internet user base and the amount of time spent on the Internet for an average user in the country is 16 hours a week. According to Google estimates, 40 million users access Internet through mobile phones and download 30 million applications. Entertainment is driving the adoption of internet in rural areas with entertainment, communication and instant messaging being the main purposes for access, according to an Internet and Mobile Association of India (IAMAI) report. 41 per cent of the claimed internet users had used the internet for watching, downloading and listening to music or uploading or downloading pictures while 32 per cent also used the internet for email, chat and communication. Print and Publishing The newspaper market in India has grown at 13 per cent CAGR over the last five years to US$ 3. billion in 2010. It will continue on its growth trajectory at an estimated CAGR of around 12 per cent between 2010 and 2013 to reach US$ 5. 9 billion in 2013, according to Ernst ; Young India. India’s Media and Entertainment: Recent trends and Investments * Anil Ambani’s Reliance Broadcast Network (RBN) has signed an equal joint venture (JV) with Luxembourg-based RTL Group SA, to launch two theme-based channe ls. RTL – a part of Europe’s largest media firm, Bertelsmann AG operates over 40 television channels and 33 radio stations across 10 countries in Europe. The JV is planning to roll out the first channel under the new partnership by the middle of 2011. * NDS, a leading provider of technology solutions for the digital pay television industry, has firmed up plans to invest US$ 400 million for research and development work in India Publishers are launching niche publications, upper-end events, coffee-table books, news TV channels, special editions, and luxury magazines and adopting several other initiatives such as entering international alliances. With an upswing in advertisement revenues, hyper-local editions are becoming increasingly attractive media vehicles to target a specific segment, particularly for local advertisers. * Amar Ujala has launched a Hindi-language youth magazine in 2011 * Similarly, Times Group has launched niche supplements and magazines to cater to upper SEC segments * Dailies such as Hindustan Times, Navbharat Times and Hindustan have launched local editions in metros such as Gurgaon, Noida, and parts of Mumbai such as Borivali, Kandivali and Malad * Zynga Games Network Inc. maker of the two most widely-played social media games globally, CityVille and FarmVille, has begun full life-cycle game development in India with the opening of Studio- * HSBC Principal Investments, the private equity arm of the HSBC Group , has invested US$ 60 million for a minority equity interest in Avitel Post Studioz Limited, a Mumbai-based post-production and media entertainment technology company India’s Media and Ent ertainment: Government Policies Union Minister of Information and Broadcasting (I;B), Ms Ambika Soni has announced that the Ministry will consider setting up of a Community Radio Fund. The issue will be taken up on a high priority with the key agencies such as the Planning Commission and concerned ministries. The setting up of such a fund would ensure the sustainability and enhanced outreach of the Community Radio Movement within the country. The modalities would be completed within a stipulated time frame. The Ministry has also set up a committee to assess the current rating system for television rating points (TRP) of TV programs and has expressed concern over this current system of evaluation. The MIB has recommended increasing the sample size and switching to a more scientific approach for accurate data. The I;B ministry has also endorsed the recommendation by the Telecom Regulatory Authority of India (TRAI) to enhance FDI ceiling for DTH TV, Internet protocol TV and teleport from 49 per cent to 74 per cent. India’s Media and Entertainment: Road ahead The second decade of this millennium presents a great opportunity for the M;E sector. The demographic profile of India favours higher spends on entertainment, with the consuming class forming a significant portion of the countrys total households. New distribution technologies like DTH, Conditional Access System (CAS) and IPTV, hold a promising future for the media industry. Needless to mention, increasing digitalisation will changes the ways in which consumers view channels. These distribution platforms will assist broadcasters in giving direct access to consumers, thus facilitating the provision of not just routine content but also customised value added services (like video on demand). This is very likely to result in increased average revenue per user. References: Press Releases, Report on Indian Media Entertainment Industry, Journal of Arts, Science Commerce by ResearchersWorld, Press Release by Internet And Mobile Association of India (IAMAI), Article publication by Ernst Young